CFD 408 - Think Differently - Red Teaming Your Business
After managing 400+ units and helping STR hosts in 17 countries achieve $800+ monthly net income per bedroom, I'm sharing my best strategies - free.
Every Monday and Thursday, you'll get:
✓ One actionable STR automation strategy
✓ Data-driven market insights that matter
✓ Implementation frameworks that work
✓ Real case studies from our 20,000+ community
No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).
These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly
👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome
Now, let's dive into today's episode...
This episode shows you the importance of red teaming and how testing your assumptions can lead to greater success.
Bryce G. Hoffman is an author, speaker, consultant, and strategic advisor who believes that individuals have the power to transform companies and cultures with the right processes.
Hoffman wrote the bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which has become a manual for leaders who want to transform their companies. His latest book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, was just published by Crown Business in the United States and Little, Brown and Company in the United Kingdom.
Podcast Highlights
- Who is Bryce Hoffman?
Bryce is a former journalist that witnessed many booms and busts and learned how businesses succeed or fail in the process.
After writing American Icon, Bryce began getting asked to present and implement many of the ideas in the book in other businesses. This lead to consulting and Bryce’s second book Red Teaming.
Don’t take your success for granted. You have to take great leaps forward to keep success going.
- How Does Red Teaming Impact Business?
Bryce was looking for a system that businesses can use to challenge their systems. Red teaming is the cure for institutional complacency.
Success is a poor teacher. Everybody needs a system that challenges their assumptions and strategies.
Red teaming can also be used to identify businesses that are vulnerable to being disrupted.
- Your Competitor’s Customers Are An Opportunity
- How Much Work Is It To Apply Red Teaming?
To get the full benefit of Red Teaming, you need a separate set of eyes to look at your plans.
- Inside Versus Outside Red Teams
- Red Teaming Your Foregone Conclusions
How many areas of your life could benefit from reevaluating your assumptions?
Reference:
Bryce Hoffman, American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Bryce Hoffman, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything
- Bryce’s Takeaway
Just ask “why?”. Why is one of the most powerful words in the English language, there is no danger to asking why.
Just because you’re Red Teaming your plan doesn’t mean that there is anything wrong with your plan, but you won’t know that until you subject it to stress testing and scrutiny.
Links:
Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!
Dear Future Top Performer,
Are you tired of working harder instead of smarter in your STR business? Here's a wake-up call: The most successful hosts aren't grinding 24/7 – they're leveraging a proven formula that transforms average properties into profit powerhouses.
Let me share something game-changing with you...
There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP
This isn't just another fancy acronym – it's the exact blueprint top performers use to:
• Generate consistent leads without burning out
• Convert browsers into eager bookers
• Maximize guest frequency (hello, repeat customers!)
• Amplify their margins while others race to the bottom
Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.
Ready to stop bleeding money and start leading the pack?
Join our newsletter today and get weekly insights that will help you:
✓ Master the Growth Formula
✓ Optimize your listing for maximum visibility
✓ Create an irresistible guest experience
✓ Scale your business the smart way
Don't let another day pass watching others succeed while you're stuck in the grind.
👉 Click here to join the newsletter and start your journey to the top 10%!
