CFD 178 - Extra… Extra: Founders of a Cool Woman-Owned Business Were in the Tank with Circling Sharks and Lived to Tell About It!
After managing 400+ units and helping STR hosts in 17 countries achieve $800+ monthly net income per bedroom, I'm sharing my best strategies - free.
Every Monday and Thursday, you'll get:
✓ One actionable STR automation strategy
✓ Data-driven market insights that matter
✓ Implementation frameworks that work
✓ Real case studies from our 20,000+ community
No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).
These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly
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Now, let's dive into today's episode...
We found Kim Kaupe and Brittany Hodak, founders of ZinePak, on Shark Tank, one of our favorite shows. In fact, we love the show so much that we do a weekly Inside the Tank review show that airs live every Friday at 10 p.m., PST. So how did Kim and Brittany get started? They met while working in advertising, where they had both landed after growing a little disenchanted with their prior work. One was in the music industry and the other was in magazine publishing. It must have been fate, because in 2010 these two smart women formed a great new business, ZinePak (fusing the words “magazine” and “package”). So what is a ZinePak? A grouping of tangible products for super-fans of entertainers, shows, movies and any number of celebrities across lots of different industries. You can find them on the shelves of Walmart nationwide! In less than five years, ZinePak has grown into a company of a dozen dedicated entertainment superfans, who’ve worked with entertainers as diverse as Katy Perry and KISS; properties ranging from the very popular movie Frozen to the massively popular television series Orange Is the New Black; and brands including Unilever, MillerCoors, and American Express. Millions of fans have spent tens of millions of dollars buying ZinePak products in more than 20 countries. Listen to the story of these bright, young, female entrepreneurs. Find out why ZinePak and its founders earned recognition on “30 Under 30” and “40 Under 40” lists in Advertising Age, Forbes, Billboard, and Inc. In fact, the company was named 2014’s Most Disruptive Young Company in Marketing by Empact at the United Nations. As you listen to this Cash Flow Diary podcast interview, see if you resonate with the choices Kim and Brittany made when making the jump from advertising to what they’re doing now. They talk about overcoming their fear, weighing it against their realization that they weren’t happy in their jobs. They each took a risk, which turned out to be the right decision. While they aren’t overnight successes, it surely happened quickly. We can’t wait to see what they do with ZinePak next! They have plans for expansion in very clever ways. Learn more.
Dear Future Top Performer,
Are you tired of working harder instead of smarter in your STR business? Here's a wake-up call: The most successful hosts aren't grinding 24/7 – they're leveraging a proven formula that transforms average properties into profit powerhouses.
Let me share something game-changing with you...
There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP
This isn't just another fancy acronym – it's the exact blueprint top performers use to:
• Generate consistent leads without burning out
• Convert browsers into eager bookers
• Maximize guest frequency (hello, repeat customers!)
• Amplify their margins while others race to the bottom
Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.
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✓ Master the Growth Formula
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Don't let another day pass watching others succeed while you're stuck in the grind.
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