CFD 163 - Witty Wordsmith Sandra Rea Spells Out the Value of Adding a Good Writer to Your Team.
After managing 400+ units and helping STR hosts in 17 countries achieve $800+ monthly net income per bedroom, I'm sharing my best strategies - free.
Every Monday and Thursday, you'll get:
✓ One actionable STR automation strategy
✓ Data-driven market insights that matter
✓ Implementation frameworks that work
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No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).
These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly
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Now, let's dive into today's episode...
People always want to know about the team members standing behind the curtain with J. Massey at Cash Flow Diary. We’ve been promising to introduce you to them, and the time has come! What better way to pull back the curtain and give you a good, long look than to let these talented individuals tell you about themselves in their own words? In this first episode in our marvelous “Meet the Talented Team of Cash Flow Diary” podcast series, you’ll hear from Sandra Rea, our head writer extraordinaire. Listen in as she talks about what lead her to work with J. Massey and his terrific team, the different and varied paths she took to get through the gates, and what she aspires to accomplish with us and in her writing life. She discusses a range of topics, including what being an entrepreneur means to her and why she wouldn’t have it any other way, her life as a ghostwriter, and how she creates a true work-life balance while keeping up with the demands of being part of a furiously fast-paced environment. If you’ve ever wondered what it takes to become a professional writer for hire, Sandy (as we call her around here) spells it out for you in this enlightening episode. She’s one of the fastest writers in the west and loves creating content that rocks. You’ve seen her work all over the Internet and in national consumer and trade magazines, especially if you are a pet lover or fitness enthusiast. This published author’s work can also be found on Amazon, Barnes & Noble, and Smashwords. Regarding her work as an author, Sandy writes dark humor pieces and children’s literature, as well as blog pieces and web content for a variety of industries. That should give you an idea of her range, which is something she talks about in this intriguing interview. According to Sandy, if she had listened to the people who told her to focus in on just one area of writing when she first started she wouldn’t have come as far as she has and she wouldn’t have hundreds of writing credits to her name! All this and she still has time to participate in real estate investing, too. Learn more.
Dear Future Top Performer,
Are you tired of working harder instead of smarter in your STR business? Here's a wake-up call: The most successful hosts aren't grinding 24/7 – they're leveraging a proven formula that transforms average properties into profit powerhouses.
Let me share something game-changing with you...
There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP
This isn't just another fancy acronym – it's the exact blueprint top performers use to:
• Generate consistent leads without burning out
• Convert browsers into eager bookers
• Maximize guest frequency (hello, repeat customers!)
• Amplify their margins while others race to the bottom
Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.
Ready to stop bleeding money and start leading the pack?
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✓ Master the Growth Formula
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Don't let another day pass watching others succeed while you're stuck in the grind.
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